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Manufacturing
Market transparency is often difficult due to the complex nature of a mixed sales-channel setup in the manufacturing industries. The consolidation of customer data for a single view of the customer becomes increasingly difficult. However, channel and touchpoint synchronization is crutial in order to enable consistent interaction to improve sales, marketing, and service efficiency. Read more about Manufacturing solutions here. Dialog Manager solutions within the Manufacturing industry include both B2B and B2C installations.
Bayer CropScience
P. Brøste
>> BAYER CROPSCIENCE
Company Profile
Bayer CropScience is one of the world’s leading providers of innovative crop science in the product areas of non-agricultural pest control, crop protection, plant biotechnology and seeds. The globally operation company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. The company’s headquarter lies in Monheim in Germany, and worldwide Bayer CropScience employes 19,400 people in 120 different countries.
Solution
In Dialog Manager, Bayer CropScience has created the industry’s without a doubt most powerful contact database with 12,000 farmers and consultants registered. In a flexible and efficient way Dialog Manager helps the company handle the dialog that is crucial for creating customer loyalty and knowledge of their products - as well as Bayer CropScience itself.
Bayer CropScience puts a lot of effort into understanding to communicate with farmers and to make the dialog mutual – the necessary tool for making this happen was found in Dialog Manager. The company has developed a price winning website that is 100% dedicated to the dialog. Information is entered by the farmer on the website and then maintained and analyzed in Dialog Manager. > Page Top
>> P. BRØSTE
Company Profile
With an annual turnover of around 120 million EURO, P. Brøste is an international operating and leading distribution and manufacturing company with almost a century of business experience. The Brøste Group consists of four major business units: Performance Chemicals, Speciality Chemicals, Food & Healthcare and Salt. All product areas are supplemented by a number of related services. P. Brøste is rapidly growing company that requires highly professional tools to maintain their competitive edge.
Solution
P. Brøste is a very divided company both in terms of national boarders and in terms of focus- and business areas. Broste operates in England, Germany, Sweden, Norway, Poland and the Baltic region. And with 150 employees in Denmark and more than 20 large and smaller focus areas the company is spread out more than most. Dialog Manager gives all the employees, including management, access to all customer and supplier data. It makes it possible to control one activity from Finland - and at the same time search for information on a customer somewhere in Denmark.
And the fact that all information available in the system at all times makes them even better at providing the service that is expected from them. In addition, the easy analytical tools in Dialog Manager make management able to determine whether sales efforts are spend the right way, which is the most effective way.
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