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Long gone are the days of simple push marketing, and today many organizations have realized the rules of marketing continuous to change dramatically. In order to have impact marketing must provide customers with the best and most relevant experience. Customers individual preferences and needs most be understood and respected to enable a relevant and ongoing customer dialog.
Dialog Manager is proven state of the art marketing automation solution for managing the complete marketing campaign life cycle. Through accurate targeting, unparalleled planning and execution as well as follow-up analysis Dialog Manager enables increased response rates and more importantly facilitates structured management and improvement of customer loyalty across all segments.
Leverage the Global Customer View
Marketing is a continuous conversation on the individual customer’s terms. In order for those conversations to make sense and have the desired impact they must be based on complete customer information. Unique to Dialog Manager is the ability to pull together a unified enterprise wide view of the customers, which allows you to establish a virtual business data model based on all customer information from disparate and often isolated data sources and system across your business. This Global Customer View enables you to enter into a meaningful bi-directional conversation with your entire customer portfolio leveraging detailed knowledge about the individual customer’s history and behavior. Consequently, you are able to create high impact marketing based on precisely targeted individual massages leading to significantly improved effect of the overall marketing effort.
Improve Loyalty With Conversational Marketing
To orchestrate a relevant dialog with individual persons across the entire customer base is no simple matter. Organizations are often finding it hard to go beyond a few steps in campaign execution. Dialog Manager is designed to solve this business issue, by allowing you to model an arbitrarily complex multi-step campaign and letting it execute automatically. Through an intuitive graphical user interface the marketing managers can easily model campaign flow diagrams and establish response event triggers. At its core Dialog Manager leverages sophisticated workflow technology to automatically monitor response and conditionally modify the ongoing dialog with individual customers. As a result you are able to optimize the ongoing customer conversation on a large scale and drive improved response as well as loyalty through meaningful one-to-one marketing.
Increase Campaign Velocity
Collapsing campaign planning and execution cycle times is a key issues for most marketing organizations. Through tightly integrated planning and execution tools Dialog Manager enables you to dramatically increase campaign velocity. Additionally Dialog Manager provides instant access to all relevant customer information for segmentation analysis. From basic personal data, such as name, address, and phone number, to complete profiles, such as extensive demographic, previous purchases, loyalty and personal preferences. Each person’s record is linked to businesses, accounts, households, products, segments and all other relevant information. Every customer interaction across your organization, Web visit, e-mail or fax message, or phone call, is captured. Dialog Manager offers a single integrated marketing automation solution empowering you to seize marketing opportunities rapidly with unprecedented reaction speed.
Improve Marketing Return on Investment
A unified overview of all marketing activity across the extended enterprise is one of the key benefits of Dialog Manager, which enables you to analyze and gain deep understanding of the impact of your marketing efforts. These insights include key performance indicators, such as loyalty per segment, purchase effect, response rates and much more.Analysis can be done per individual or can be automatically rolled up to segments, regions, products, product lines as well as dimensions. Dialog Manger enables marketing management to improve the overall return on invested marketing budgets, as they are empowered to analyze all aspects of your marketing operation. Additionally they can receive automatic alerts and notifications, when important events occur such as when a response rate exceed predefined thresholds. By enabling you to drive a more efficient marketing organization, Dialog Manager will increase customer loyalty and revenue.
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